Areas of Fashion designing

(that is, has regular buyers and is well-known by both the trade and the public), it may decide to expand into a new area. If the firm has made a name for the clothes it already produces, this helps to sell the new line. It is usually safest for a company to expand into an area similar to the one it already knows. For example, a designer of women's sportswear might expand into men's sportswear. The chart below shows the areas in which many designers choose to specialize.

Area	Brief	Market
Women's Day wear	Practical, comfortable, fashionable	Haute couture, ready-to-wear, mass market
Women's Evening wear	Glamorous, sophisticated, apt for the occasion	Haute couture, ready-to-wear, mass market
Women's Lingerie	Glamorous, comfortable, washable	Haute Couture, ready-to-wear, mass market
Men's Day wear	Casual, practical, comfortable	Tailoring, ready-to-wear, mass market
Men's Evening wear	Smart, elegant, formal, apt for the occasion	Tailoring, ready-to-wear, mass market
Kidswear	Trendy or Classy, practical, washable, functional	Ready-to-wear, mass market
Girls' Wear	Pretty, colorful, practical, washable, inexpensive	Ready-to-wear, mass market
Teenager Girl Wear	Colorful,comfortable,glamorous,pretty,	Ready-to-wear, mass market
Sportswear	Comfortable, practical, well-ventilated, washable, functional	Ready-to-wear, mass market
Knitwear	Right weight and color for the season	Ready-to-wear, mass market
Outerwear	Stylish, warm, right weight and color for the season	Ready-to-wear, mass market
Bridal wear	Sumptuous, glamorous, classic	Haute couture, ready-to-wear, mass market
Accessories	Striking, fashionable	Haute couture, ready-to-wear, mass market